Media Intelligence Analysis (M.INT)

Not every appointment is critical.
For those that matter:
M.INT

Integrity Due Diligence — Market-leading reputation risk insight for high-stakes roles.

Trusted by the world's leading brands, M.INT goes beyond standard vetting to inform high-profile appointments with executive-grade integrity intelligence.

What Others Miss

Built for scale, not scrutiny — 99% of background checks capture a fraction of what is relevant.

The Disconnect – Employers and Executive Search firms dedicate significant time and resources into leadership recruitment, yet fail to match that investment with proportionate due diligence. Sufficient for entry-to-mid-level hires, standard background and social media checks are inadequate for high-stakes recruitment.

Research
Surface-Level

Automated social media checks fail to identify and assess key risks, resulting in significant reputation exposure. Constrained by platform, time, and post limitations, and an inability to identify all material profiles, they are inherently undone by a lack of investigative capability and ignore data outside of social media, where up to 60% of candidate digital risks reside.

Reporting
Low-Grade

Decades of complex digital behaviour cannot be meaningfully assessed in minutes. Delivering noise over substance, automated outputs lack context, human analysis, and actionable insight – resulting in low-grade reporting that lacks depth, clarity, and relevance.

Result
Low Confidence

Deployed in senior or risk-sensitive contexts, standard referencing and automated social media checks provide limited strategic value – fostering false assurance while leaving decision-makers exposed and employers vulnerable to the high costs of bad hires, reputation damage, and loss of stakeholder confidence.

10–15x
Annual Salary
Cumulative cost of a failed executive hire, factoring in severance, lost productivity, and team impact.
12–24
Months Disruption
Typical recovery period following a misaligned leadership appointment.
63%
Of Market Value at Risk
Executives estimate that approx 2/3 of company value is tied to reputation – making leadership misalignment a material risk to enterprise value, not just a hiring cost.

Sources: Harvard Business Review (2021); Gartner (2023); Executives estimate that approx 2/3 of company value is tied to reputation. Costs vary by organisation and seniority.

MINT

Integrity Due Diligence

Purpose built for high-stakes recruitment, M.INT delivers strategic insights into candidate integrity, mission-alignment, and risk exposure to futureproof appointments that matter.

Leading brands incorporate Integrity Due Diligence, not as a tick-box exercise, but as a critical component of shortlisting and recruitment decisions. Driven by intelligence-led analysis, M.INT delivers strategic insights into leadership integrity, mission alignment, and risk exposure for future-proofed appointments.

Research
Intelligence-Led

Applying advanced Open-Source and Social Media Intelligence (OSINT & SOCMINTOSINT & SOCMINTOpen-Source Intelligence (OSINT) and Social Media Intelligence (SOCMINT) are the processes of collecting, analysing, and using publicly available information – from the web, social media, and public records – to produce actionable intelligence.), M.INT combines comprehensive lifetime digital footprint assessments with expert investigative analysis to identify hidden and emerging risks for full risk coverage.

Reporting
Expert Analysis

Accurate, contextualised, and defensible, M.INT's Integrity Risk Intelligence reports deliver high-impact and relevant insights into material risks, with expert analysis outlining digital exposure, mitigation pathways, and opportunities to improve candidates' online resilience.

Result
High Confidence

Built to withstand scrutiny, Integrity Due Diligence delivers comprehensive 360° analysis with 3-8x higher risk returns than standard screening for superior ROI. M.INT empowers decision-makers to make informed appointments, safeguard brand reputation and strengthen stakeholder trust.

Where Integrity Due Diligence is Critical

Integrity Due Diligence is purpose-built to support appointments exposed to public, media, or stakeholder scrutiny, where professional integrity is imperative.

C-Suite, Directors, Senior Leadership Positions
Trusted by:
Executive Search FirmsNGOs & CharitiesHumanitarian AidFundsEnergy OperatorsPrivate EquityInvestment BanksSporting OrganisationsBroadcasters
Board, Trustee, and Governance Roles
Trusted by:
BanksCharitiesEnergy OperatorsEducation & HealthcareMedia CompaniesNational TrustsSporting AssociationsThink Tanks
Brand Ambassadors, High-Profile and Public Figures
Trusted by:
Marketing & Comms FirmsArts & CultureGovernmentsSports ClubsThink Tanks
Presidents, Provosts, Vice-Chancellors, and Heads of School
Trusted by:
Russell Group UniversitiesPost-1992 UniversitiesGlobal Learning InstitutionsPublic Schools & Trusts
Government, Sensitive, and Regulated Appointments
Trusted by:
HM GovernmentPublic InquiriesParliamentary CommissionsAdvisory BoardsRegulatory Councils
Media, Sport, and Entertainment Talent
Trusted by:
Major Sports AssociationsClubs & FederationsMedia OutletsTV NetworksProduction Companies
Where reputational risk matters, deeper intelligence provides greater assurance. See How We Support Your Sector

M.INT truly delivers. Their intelligence-led reports are sharp, thorough, and actionable — far exceeding standard due diligence. They give organisations the edge; de-risking senior hires, future proofing leadership, and strengthening digital footprint resilience. From personal experience, their insights were exceptional and added real, immediate value. I recommend M.INT with absolute confidence.

Client Name
Client Title

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Client Name
Partner, Executive Search Firm

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Client Name
Chair, Nomination Committee

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